Privacy Policy

Longbow Trade Signals, LLC Digital Privacy Policy

Longbow Trade Signals, LLC and its affiliates (together “Longbow”) respects the privacy rights of our users and is strongly committed to protecting your privacy. This Privacy Policy applies to this Web site, any newsletters subscribed to via this Web site, digital subscriptions to myLongbow.com and Longbow, information collected when you subscribe to Longbow and any other service or product of Longbow, including other websites, mobile applications, or other digital properties, as expressly indicated by Longbow such as through a link or other display of this Privacy Policy (collectively, “this Site”).

1. Collection And Use Of Your Personal Information

Longbow, or where relevant a designated service provider, collects personal information that you choose to provide or we receive from other sources. This may include personal information you provide through this Site, on third-party websites and applications when subscribing digitally to myLongbow.com through registering for our services and products, through requesting certain Longbow services or products, by submitting the information to enter a sweepstakes, contest, or other promotion or offline in connection with your Longbow subscription.

We and designated service providers, may obtain the following types of personal information in connection with this Site:

  • Name, email address, postal address, account names and passwords, or other contact information
  • Signature, online identifier, Internet Protocol address, or other similar identifiers
  • Professional, industry, employment-related, or education information
  • Internet or other electronic network activity information, including, but not limited to, browsing history, search history, preferences, and information regarding a user’s interaction (including reading habits) with an Internet website, application, advertisement
  • Demographic information
  • Billing information, credit card number or other financial information
  • Geolocation

Personal information is obtained directly from you, from others authorized to provide the information, from activity on the Site, and from other parties with whom we work, such as service providers, business partners, advertisers, advertising technology providers, advertising servers, data analytics providers, and social networks. If you submit personal information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.

If you choose to link your Social Media or other third-party accounts to our services, we may obtain your personal information from these sources. You may disconnect this link at any time by visiting your account page on these third-party platforms or the settings page of your mobile device.

We use this information for carefully considered purposes which also benefit our customers and which include some or all of the following:

  • to provide and facilitate our services and products
  • to operate our services, products, and systems properly
  • to communicate with you
  • to help Longbow improve, upgrade, or enhance our services and products and develop new services and products
  • to provide support for our services and products,
  • to maintain the quality and safety of products and services, and for internal quality control purpose including debugging to identify and repair errors that impair existing intended functionality
  • to provide you with offers and promotions about services and products of Longbow or of other parties that may be of interest to you
  • to enhance your experience with this Site, including to save your preferences and login information, providing customized content or contextual advertisements, and providing tailored advertisements
  • to analyze website usage, analyze use of this Site, analyze and measure ad impressions, and to protect the interests, rights, safety, or property of Longbow or others and to monitor compliance with and enforce the terms of any agreement with Longbow
  • to monitor to detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity, and hold those responsible for that activity

Longbow or a designated service provider may also take photographs and video at Longbow offices and premises worldwide for security and other internal purposes.

You may instruct Longbow at any time not to use your personal information covered by this Privacy Policy to provide you with offers and promotions by contacting support@mylongbow.com. Please note that if you exercise choice in this manner, you will continue to receive communications concerning your account and products and services you requested, and in response to any requests for information by you. Please also note that this opt-out process may take some time to complete, consistent with applicable law.

2. Use Of Cookies And Other Electronic Technologies

Longbow and the parties with whom we work (e.g., service providers, business partners, advertisers, ad technology providers and advertising servers) may place, view, and/or use “cookies”, web server logs, web beacons, pixels or other electronic technologies to collect statistical and other information about you and your use of this Site. This information may include information about the IP address of your computer, browser type, language, operating system, your mobile device, device ID, geolocation data, the state or country from which you accessed this Site services, the webpages visited, the date and the time of a visit, the websites you visited immediately before and after visiting this Site, the number of links you click within this Site, the functions you use on this Site, the databases you view and the searches you request on this Site, the types of articles you read, the data you save on or download from this Site and the number of times you view an advertisement.

Longbow and the parties with whom we work may use the information collected for various reasons, either on behalf of Longbow or for the other parties’ own purposes, including research, analysis, to better serve visitors to this Site (such as by enabling log-in, providing access to certain sections of this Site, providing customized content or customized contextual advertisements, or presenting online advertising on this Site or other websites tailored to your interests as described further below), to compile aggregate and anonymous information about usage of this Site and other websites, other statistics, etc. However, if you have deleted and disabled cookies, these uses will not be possible to the extent they are based on cookie information. To opt out of Google Analytics please contact support@mylongbow.com.

To assist us with the uses described in this Privacy Policy, information collected about you and your use of this Site or other websites may be aggregated, analyzed or combined with personal or other information about you from other online or offline sources. If you prefer that we not combine non-personal information that has been collected, through cookies, about your use of this Site or other websites with personal or other information about you, then please delete and disable cookies for each browser, on each computer you use to surf the Web.

Most browsers are set to accept cookies by default. If you prefer, you can usually set your browser to disable cookies, or to alert you when cookies are being sent. Likewise, most mobile devices allow you to disable the ability for geo-location information to be collected from your mobile device. The help function on most browsers and mobile devices contains instructions on how to set your browser to notify you before accepting cookies, disable cookies entirely, or disable the collection of geo-location data. You need to set each browser, on each device you use to surf the Web. Thus, if you use multiple browsers (e.g., Chrome, Safari, Internet Explorer, Firefox, etc.), you should repeat this procedure with each one. Similarly, if you connect to the Web from multiple devices (e.g., work and home), you need to set each browser on each device. Depending on your jurisdiction, you may be able to utilize additional cookie management tools. However, if you disable certain cookies or refuse to accept a request to place a cookie, it is possible that some parts of this Site, such as the polls, surveys, contests, and product sales, and certain areas of this Site for which you need to log in, will not function properly, and the advertising you receive when you visit this Site may not be advertisements tailored to your interests.

3. Advertisements

Longbow, its designated service providers, or third-party advertisers or their advertising servers may also place or recognize unique cookies on your computer or use other electronic technologies in order to help display advertisements that you see on this Site or on other websites. Information about your visits to, and activity on, this Site and other websites, an IP address, the number of times you have viewed an advertisement, your interests and preferences and other such usage information is used, alone or in combination with other information, to create aggregate groups of users and to display advertisements that may be of particular interest to you or a group of users with similar interests to you. We may use Web beacons, provided by third-party advertising companies, to help manage and optimize our online advertising and product performance. Web beacons enable us to recognize a browser’s cookie when a browser visits this Site, and to learn which banner ads bring users to this Site. The use and collection of your information by third-party service providers, and third-party advertisers and their advertising servers is not covered by this Privacy Policy.

Some third party websites and platforms also allow you to manage the collection and use of your information for advertising purposes. Google Ad Manager, Google Analytics for Display Advertising, and other designated service providers assist Longbow with advertisement display functions and related analytics for this Site. To opt out of tailored advertising from Google tracking technologies, please contact support@mylongbow.com.

Note that even if you exercise choice for targeted advertising, you will still receive online advertising.

4. Disclosure Of Your Personal Information

Longbow may disclose your personal information with our affiliates (including affiliated websites under common ownership or control) and designated service providers, for the purposes set out in this Privacy Policy. Longbow may also disclose to third parties, including advertising networks, data analytics providers and social networks, your use of our or other websites, including online identifier, Internet Protocol address, and Internet or other electronic network activity information, and the services provided by us for the purposes set out in this Privacy Policy. Longbow may disclose your personal information (excluding security photographs or video) with a sponsor or other third party (“Third-Party Provider”) that provides you with offers or promotions that may be of interest to you. You may instruct Longbow at any time not to share your personal information covered by this Privacy Policy with such Third-Party Providers by sending and “Opt Out” request to support@mylongbow.com. Please note that (i) this opt-out process may take some time to complete, consistent with applicable law; and (ii) even after such opt-out process is completed, your personal information may continue to be shared with our affiliates (including affiliated websites under common ownership or control) and designated service providers.

Longbow may also disclose your personal information to unaffiliated third parties if we believe in good faith that such disclosure is necessary to: (a) comply with any applicable law, rule, or regulation, or in response to a subpoena, court order, or other legal process; (b) protect the interests, rights, safety, or property of Longbow or others; (c) monitor compliance with and enforce any terms of service on this Site; (d) provide our services and products (including allowing a purchaser of Longbow or a Longbow division to continue to serve you); (e) perform other activities related to such services and products, including billing and collection; (f) provide you with offers,  promotions or advertisements from Longbow; or (g) operate the systems that provide our services and products properly.

If you participate in certain features of this Site (e.g., sharing news stories of interest), please note that any information you or others voluntarily disclose through use of these features, becomes available to the public and/or other users whom you have designated. If you choose to provide access to designated individuals, please be aware that any information you post will be visible to such individuals for their use. Longbow is not responsible for the information that you or others choose to disclose publicly on this Site, and neither Longbow’s nor others’ use of such information is subject to this Privacy Policy.

The collection, further use, and/or disclosure of your information by Third-Party Providers or by other third parties is not the responsibility of Longbow. Rather, such collection, use, and/or disclosure is governed by the third parties’ privacy policies.

5. Accuracy, Security, And Retention Of Your Personal Information

Any personal information you provide to Longbow is kept on secure servers. Longbow uses security measures appropriate to the provision of the relevant product or service, such as reasonable administrative, technical, personnel, and physical measures (a) to safeguard personal information against loss, theft, unauthorized use, disclosure, or modification; and (b) to ensure the integrity of the personal information. To help us protect your privacy, you should maintain the secrecy of the login ID and password you may have set up in connection with your participation in this Site’s services. Personal information is retained for as long as is necessary for the purpose for which it is collected, including legitimate business reasons, and/or legal and regulatory requirements.

6. Rights With Respect To Your Personal Information

Depending on the jurisdiction, you may have the right to access, correct, delete, or restrict use of certain personal information covered by this Privacy Policy. Depending on the jurisdiction, you may also have the right to request that we refrain from processing personal information. Please bear in mind that if you exercise such rights this may affect our ability to provide our products and services. For inquiries about your personal information, please contact us at support@mylongbow.com. While Longbow will make reasonable efforts to accommodate your request, we also reserve the right to impose certain restrictions and requirements on such requests, if allowed or required by applicable laws.

Please note that it may take some time to process your request, consistent with applicable law.

7. Your California Privacy Rights

In addition, if you are a California resident, you may have the right, consistent with this Privacy Policy and applicable laws to request:

  • certain information about our collection, use, sale, or disclosure of your personal information
  • deletion of your personal information collected or maintained by us
  • to opt-out of the sale of your personal information

You also have the right to not receive discriminatory treatment for exercising these rights.
If you choose to exercise these rights, we ask you to provide sufficient information, including the products and services you have used in the past, your state and country of residence, and contact information, in order for us to verify your identity and process your request. Depending on the types of requests, additional information may be requested.
You may use an authorized agent to submit a request on your behalf related to your personal information. If you choose to use an authorized agent, you should supply your agent with written permission to act on your behalf in relation to your request, and your agent must provide us with proof of such authorization before we process your request.

To exercise a right related to your personal information, please contact us at support@mylongbow.com. Longbow may share personal information related to tailored advertising, including online identifier, Internet Protocol address, and Internet or other electronic network activity information, with third parties in ways that may constitute a “sale” under the California Consumer Privacy Act of 2018, as amended, for the purposes set out in this Privacy Policy.

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by Longbow to its affiliates and/or third parties for their direct marketing purposes.
To make such a request, please send an email with your first name, last name, mailing address, email address and telephone number to support@mylongbow.com. Please include “California Privacy Rights” in the Subject line of your email.

8. Transfer Of Your Personal Information To Other Countries

Some of the uses and disclosures mentioned in this Privacy Policy may involve the transfer and processing of your personal information to and in various countries that may have different levels of privacy protection than your country. By using our products and services, you acknowledge and agree to such transfers and processing, including to and in the United States. We implement appropriate safeguards, which may include but is not limited to European Commission standard data protection clauses, to protect your personal information that is transferred.

9. Links To Third-Party Services

Longbow may provide links or access to third-party websites or other digital properties, including social networking websites. Since we do not control third-party digital properties and are not responsible for any information you may provide while on such digital properties, we encourage you to read the privacy policies on those websites before providing any of your information on such digital properties.

10. Questions Regarding This Privacy Policy

If you have questions regarding this Privacy Policy, please contact us at support@mylongbow.com. Please include “Privacy” in the Subject line of your inquiry. If you have complaints about Longbow’s processing of your personal information, you may have the right to contact the applicable supervisory authority.

11. Modifications To This Privacy Policy

Longbow reserves the right to change this Privacy Policy at any time by indicating revisions through the “Last Updated” date at the top of the Privacy Policy. Such changes will be effective upon posting.